Grow Your In-Store Experience with Branded Signage and POP from Phoenix Lithographing

Imagine walking into a retail location with products aligned on the shelves, but no signage to point you in the direction of what you are looking for. While this might be just fine for those shoppers with plenty of time on their hands, the chances are that a lack of clear branded signage and POP will result in customer frustration. And that’s the last thing you want to create when a potential customer walks into your store.

In-store signage and POP displays are more than just decorations; they are necessary tools to capture customer attention and drive sales. In fact, OnTrak software estimates that these materials help increase in-store sales by as much as 65% or more.In-store signage and point of purchase (POP) displays. At Phoenix Lithographing, we understand the power of effective signage and POP displays. With our expertise and state-of-the-art equipment, we help businesses create impactful displays that grow their in-store experience. 

In this article, we will explore how Phoenix Lithographing can help you create signage and displays using the right materials and construction techniques suitable for the location. 

Why Choose Phoenix Lithographing for Your Signage and POP Needs?

At Phoenix Lithographing, we specialize in creating high-quality, custom in-store signage and POP displays. Here are some reasons why partnering with us is a must for your business:

Expert Guidance

Many clients come to us with a concept or image of what they want but lack detailed specifications. Our team guides you through the process. We leverage our expertise and success record to help you choose the right materials and design for your needs.

Tailored Solutions

We ask key questions to ensure your display meets your requirements:

• What is the overall size?
• What will the display hold (size and weight of products)?
• How long will it be in use?
• Where will it be used (indoors, outdoors, direct sunlight)?

These questions help us make sure that the signage we create for you will be built to last, always looking like new. 

Structural Expertise

Have you ever encountered old and dilapidated signs in a busy retail store? Perhaps the signs are leaning or titling. Even worse, you notice the tape on the back side that employees used to help the signage last another day.

With our signage, that won’t happen. We have structural engineers and designers on staff to create sturdy, effective displays.

Quality Assurance

Before full production, we provide a one-off sample using the actual substrate and graphics to ensure you’re satisfied with the final product.

Efficient Production

Our facilities proudly feature some of the largest and most advanced printing presses, allowing us to handle projects of any size:

• Sheetfed litho presses up to 81 inches.
• Grand Format jet presses up to 120 inches.

Central Fulfillment

Our large fulfillment center handles packing for new store openings, monthly or seasonal refreshes, and replenishments, ensuring your displays are always up-to-date.

State-of-the-Art Technology

We’ve recently invested in high-speed, high-definition flatbed and roll-fed wide-format printers to deliver crisp, vibrant graphics.

Complete Service

From design and construction to production, packaging, and distribution, Phoenix offers a single-source solution for all your signage and POP needs.

Best Practices for Effective Signage and POP Displays

To maximize the impact of your signage and POP displays, consider the following best practices:

• Plan Ahead: Ensure your displays arrive a few days to a week before your event or promotion to allow time for setup and replacement if necessary.
• Specify Details: Provide your vendor with detailed specifications, including size, product weight, usage duration, and location.
• Request Samples: Ask for a sample to review before full production to ensure it meets your expectations.
• Consider Shipping: Specify the shipping method and request special packaging to prevent damage. Use a trackable delivery service and request a delivery tracking report to monitor shipments.
• Optimize Sizes: Using standard material sizes can create significant savings. Discuss potential adjustments with your vendor to make the most of your budget.

Phoenix Lithographing is Your Trusted Partner for In-Store Signage and POP Displays

We can’t emphasize enough how much in-store signage and POP displays can help create the ultimate customer experience and drive sales. Phoenix Lithographing offers expert guidance, tailored solutions, and the very best technology to bring your vision to life. 

By partnering with us, your displays will be visible and look great, do what you need them to do, and stand the test of time. Let us help you create impactful signage and POP displays that make a lasting impression on your customers.

For more information on our services, visit Phoenix Lithographing today!