Understanding USPS Postal Promotions with Phoenix Litho

At Phoenix Litho, we know that direct mail is a powerful tool for marketers, but postage costs can add up quickly. That’s why we want to help you take full advantage of the USPS 2025 Postal Promotions. Every year, USPS offers valuable discounts to businesses that align their campaigns with certain mail features or categories. For 2025, nearly all of these promotions require registration and mailing during specific, pre-determined windows of time. The best part? You can save anywhere from 3% to 4% on First-Class and Marketing Mail campaigns— and in 2025, some of these discounts are stackable for even more savings!

While these postal promotions are an excellent way to cut costs, they do require some preparation before you can start mailing. But don’t worry—Phoenix Litho has the experience and expertise to help you navigate the registration process and ensure your campaign is fully compliant with all promotion requirements.

Once you’ve submitted the necessary information, and your campaign is approved, you’ll be ready to send your mail and enjoy the savings that come with it!

2025 USPS Postal Promotions Overview

Here’s a quick breakdown of the 2025 USPS Postal Promotions, including their requirements, deadlines, and the potential savings available:

3. 1. Integrated Technology

• Eligibility: Marketing Mail letters and flats; First-Class Mail letters, cards, and flats; and Non-Profit Marketing Mail that incorporate advanced technology (e.g., AR, VR/MR, video in print, AI integration, mobile shopping).
• Discount: 3% off eligible mailings.
• Campaign Window: You can choose your own mailing schedule for this promotion, as long as it runs for six consecutive months in 2025.
• Registration: Open all year.

4. 2. Tactile, Sensory, and Interactive Mailpieces

• Eligibility: Marketing Mail and First-Class Mail pieces that use specialty inks, textured coatings such as soft-touch, other sensory treatments, and interactive elements.
• Discount: 4% off eligible mailings.
• Campaign Window: Feb. 1, 2025 – Jul. 31, 2025.
• Registration: Opens Dec. 15, 2024.

4. 3. Continuous Contact

• Eligibility: Marketing Mail and Non-Profit Marketing Mail that contains follow-up content targeting recipients after an initial mailer.
• Discount: 3% off eligible mailings.
• Campaign Window: Apr. 1, 2025 – Dec. 31, 2025.
• Registration: Opens Feb. 15, 2025.

6. 4. Reply Mail IMbA

• Eligibility: First-Class Mail presort and automation letters using static or serialized IMbA.
• Discount: 3% off static IMbA; 6% off serialized IMbA.
• Campaign Window: Jul. 1, 2025 – Dec. 31, 2025.
• Registration: Opens May 15, 2025.

6. 5. First-Class Mail Advertising

• Eligibility: First-Class Mail letters, cards, and flats featuring advertisements or marketing messages.
• Discount: 3% off eligible mailings.
• Campaign Window: Sept. 1, 2025 – Dec. 31, 2025.
• Registration: Opens July 15, 2025.
• 

Add-On Promotions: Extra Savings!

In addition to the core promotions, USPS offers two valuable add-on promotions for 2025. The add-on promotions last throughout the entire year. For example, the Informed Delivery Add-On and the Sustainability Add-On are both available across all eligible campaign windows, provided you meet the specific criteria for each promotion. This means you can stack them with the core promotions during their respective campaign windows to maximize savings. 

3. 1. Informed Delivery Add-On

• Eligibility: Mailpieces that qualify for a primary promotion can earn an additional 1% discount by using the USPS Informed Delivery feature, which integrates digital notifications with physical mail.
• Bonus: If you use the eDoc Postage Statement Submitter tool, you can earn an additional 0.5% incentive.

3. 2. Sustainability Add-On

• Eligibility: Mailpieces that qualify for a primary promotion can receive an additional 1% discount – this can include FSC certification, as well as other eligible certifications that verify responsible sourcing and environmental standards. Just be sure to confirm that the certification you’re using meets USPS guidelines for this promotion.
• Certification: You must exhibit an eligible sustainability certification to qualify.

Let Phoenix Litho Help You Maximize Your Savings

At Phoenix Litho, we’re committed to helping you make the most of these postal promotions. With our years of experience in direct mail, we can assist with everything from campaign planning and registration to handling the necessary documentation and compliance. Whether you’re launching a new marketing campaign or looking to streamline your existing mail operations, we’ll work with you to ensure you get the best possible return on your investment.

Don’t let postage costs eat into your budget—take advantage of the 2025 USPS Postal Promotions and watch your savings add up. Contact us today to start planning your 2025 campaigns!